NO. 1 Dior VIBE sports series will be available in pop-up stores worldwide

Dior will launch a series of pop-up stores worldwide next month to mark the launch of its Dior Vibe sportswear line.Maria Grazia Chiuri, artistic director of the women's wear collection, highlighted sportswear in the early Spring 2022 collection in Athens, Greece, combining dresses, sports and futuristic, with several iconic prints on the collection, including the flagship Dior Vibe bag.

The Dior pop-up store will debut in Beverly Hills on January 5, and then open in Shanghai, Sanya, Beijing, Chengdu, Taipei, Hong Kong, Seoul, Bangkok, London, New York and Tokyo from 1.6-2.16, depending on the location.

Source: IMedia Consulting

NO. 2 Sportswear brand MAIA ACTIVE received a C round of financing of nearly 100 million yuan

Designer sportswear brand MAIA ACTIVE (namely "Maya") has recently completed a C round of financing of nearly 100 million yuan. This round of financing is a strategic investment from Belle International. The financing will be used to continue to develop products, expand offline channels, improve the operational efficiency of warehousing and logistics, and brand promotion.Previously, MAIA ACTIVE has announced the completion of three rounds of financing, with investors from Sequoia Capital, Chinese Culture, Huachuang Capital and other well-known institutions.

MAIA ACTIVE, founded in Shanghai in 2016 and co-founded by Wang Jiayin, is a designer sportswear brand designed for Asian women.

With the slogan of "Make every Size beautiful", MAIA ACTIVE brand is committed to creating high-quality sports clothes for Asian women by developing technological sports fabrics and version systems suitable for Asian women.

Source: 36 Kr

NO. 3  FILA and the famous functional clothing brand C.P. COMPANY launched the whole Europe-made winter outdoor sports joint capsule series

The Italian advanced sports fashion brand FILA and the famous functional clothing brand C.P. COMPANY jointly launched the European-made winter outdoor sports joint capsule series officially launched.As the first high-end functional technology collaboration between two Italian brands, FILA x C.P. COMPANY is committed to creating a full range of winter functional fashion, bringing more new wear experience and comfort.

The iconic KAN-D EXPLORER JACKET jacket featured in the FILA x C.P. COMPANY collection is inspired by the P.Ri.S. M. Exclusive fabric, innovative tear resistance and polyurethane membrane combination, greatly improves waterproof and tear resistance; with KAN-D black technology treatment, the yarn flattening provides high reflection and transparency, waterproof and breathable, and combined with clothing treatment.

Source: Know com

NO. 4 Adidas's first brand center in South China has been settled in Shenzhen

Recently, Adidas's first brand center in south China held a grand opening ceremony in Futian COCO Park, Shenzhen.Mr.Ouyang Xiyu, deputy head of Shenzhen Futian District People's Government, Mr.Hou Kepeng, chairman of Shenzhen Fashion Creative Alliance, Mr.Guo Limin, senior consultant of Xinghe Holding Group, Mr.Tang Jiechen, managing director of Adidas Greater China, and company representatives attended the event with media partners from all walks of life and sports fashion experts.

Adidas Shenzhen Brand Center spans three floors with a total area of more than 3,200 square meters, following and further upgrading the previous concept of Adidas brand center, integrating retail stores with scientific and technological innovation, sports experience and trends, showing the original intention and persistence of the brand to provide consumers with the best products and experience.

Source: China News Network

NO. 5 Gap's women's sportswear brand Athleta has officially arrived in Canada

Athleta, Gap's women's sportswear brand, has opened its first branch in Park Royal, with 500 sizes of clothing accessories, including sportswear, jeans, dresses, sports underwear and even swimsuits.

All clothes are designed by sports-loving women. —— who can find and improve problems in sports, then tested by the world's top female athletes, and pass the strict test of customers before production on the shelves.In order to improve the functionality of clothing, the brand more develops its own cloth.

Source: Sina News

NO. 6 Peak Future Sports Technology Conference launches sneakers with a new foaming process

Peak 125-Future Sports Technology Conference was successfully held at Capital Lang Station.Peak this year around "climbing, to the sky" theme, released the biological based surging science and technology and peng technology two latest supercritical foaming technology innovation science and technological achievements, released 4.0, UP30 2.0, super big triangle basketball shoes and a series of new innovation strategy, and shows the peak "high plan" the latest achievements.

Running products, as the highest proportion of Peak sports sales category, have also become the most important development field of the brand in recent years.After deep research on the running market and products, Peak has established a full range of running product matrix for top runners, professional runners and mass runners, and launched a series of single products in the latest running field, ——UP30 2.0, UP30 2.0 elite (elite version), 4.0 and 4.0 Pro.

Source: Sina Sports