Internationally Renowned Sports Nutrition Brand and Strategic Partner of the IWF International Fitness Expo—SAVAS Officially Announces Its New Chinese Name “Jin Bei Shi” Along with Three Upgraded Products and One New Product.

The four products are designed to meet the nutritional needs of fitness enthusiasts, offering Chinese consumers superior nutritional support. Among them, the Whey Protein Sports Nutrition Powder, Isolated Whey Protein Sports Nutrition Powder, and Soy Protein Sports Nutrition Powder have been specifically upgraded for the Chinese market, with enhanced protein content and optimized nutritional formulas. The new product—Runner’s Isolated Whey Protein Powder—has been specially developed for running enthusiasts.

This brand renewal not only represents SAVAS Jin Bei Shi’s new positioning in the Chinese market but also reflects the brand's future direction.
SAVAS Jin Bei Shi Whey Protein Sports Nutrition Powder (Chocolate/Vanilla Flavor)

From “SAVAS” to “Jin Bei Shi”

The rebranding defines a new goal. Since entering the Chinese market, SAVAS Jin Bei Shi has been committed to providing high-quality sports nutrition products for fitness enthusiasts. With the continuous development of the Chinese market and evolving consumer needs, SAVAS Jin Bei Shi has decided to undergo a comprehensive brand upgrade.

The new Chinese brand name, “Jin Bei Shi,” implies “Strength through Effort, Efficiency Multiplied.” This new name not only affirms the brand’s past achievements but also represents its outlook for the future. Jin Bei Shi aims to help athletes and fitness enthusiasts unleash their maximum potential during every training session, ensuring every ounce of strength is maximized and every effort yields multiplied results.

Since its inception, SAVAS Jin Bei Shi has been dedicated to providing high-quality nutritional support to athletes worldwide. The brand has always prioritized scientific and practical approaches in product development to ensure every product truly benefits its users. The unveiling of the new Chinese name and new product launches demonstrate the brand’s years of scientific research and market insights, aiming to bring Chinese fitness enthusiasts superior, locally tailored sports nutrition products.

IWF 2025 will be held at the SHANGHAI WORLD EXPO EXHIBITION & CONVENTION CENTER from March 5th to 7th.

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