Marathontime, as an important partner of IWF, IWF has maintained close contact with it for a long time. The brand is a professional sports nutrition supplement brand under the European company EFT, focusing on the research and development of high-quality sports nutrition and health products, which has a history of 14 years, and has been well received by sports and fitness enthusiasts due to its scientific formulas and excellent results.

Recently, Marathontime has joined hands with international dairy giant Fonterra to launch a high-end “Grass-fed Grazing” certified series of sports nutrition food in the Chinese market.

At the 7th China International Import and Export Fair in 2024, China's famous sports nutrition brand “Marathontime” signed a strategic cooperation agreement with Fonterra, New Zealand's largest milk and dairy products company and an international dairy giant, to launch a high-end “grass-fed grazing” certified “Grass-fed Grazing” series of sports nutrition food in the Chinese market. “The “Zijin Grass-fed Series” whey protein powder is certified to meet the demand of Chinese consumers for high-quality sports nutrition products.

As the leading professional exhibition in the field of sports and fitness in the Asia-Pacific region, IWF Shanghai has built an efficient platform for brands and manufacturers in the Chinese sports and fitness industry to connect with global buyers.

IWF 2025 will be held at the SHANGHAI WORLD EXPO EXHIBITION & CONVENTION CENTER from March 5th to 7th.

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