On March 7th, the IWF 2025 Shanghai International Fitness Expo successfully concluded. As one of the world’s top platforms for innovation in the fitness industry, this year’s event attracted industry leaders, professionals, and enthusiasts from across the globe. Among the many standout exhibitors, ROSEN Sports captivated visitors with a striking showcase of newly remastered equipment and self-developed patented machines.

ROSEN’s 500㎡ booth was a major highlight on the first day, drawing crowds eager to experience its new-generation products. The spotlight fell on innovative machines such as the Track Rower, Seal Row, and Safety Bench Press Rack, which received widespread praise from fitness professionals and gym owners alike.

As fitness awareness continues to rise and users become increasingly experienced, demands for higher-quality, professional-grade equipment are growing. ROSEN Sports is answering this call by focusing on the research, development, and production of premium fitness equipment, including plate-loaded and selectorized strength machines, as well as cardio equipment.

Quality is at the heart of ROSEN’s philosophy. From component molding to finished product assembly, ROSEN maintains a strict, full-process quality control system, ensuring every detail meets the highest standards.

Commitment to Long-Term Vision

ROSEN operates with a clear long-term strategy. Domestically, it serves a wide range of cities across China, especially Tier 1 and Tier 2 markets, while steadily expanding into surrounding regions. Its international footprint is also growing rapidly, with exports covering Asia, Europe, the Americas, and Oceania.

ROSEN is deeply committed to independent innovation, investing heavily in R&D. With a complete industrial chain from design to production, the company has developed the RS Series—a line of uniquely engineered products with multiple patents already granted and in full production.

Through its factory-direct sales model, ROSEN breaks down traditional distribution barriers, directly connecting with customers. This not only allows clients to access premium products at more competitive prices but also creates an efficient feedback loop to better respond to real market needs.

IWF 2026 will be held on March 2026, click here to learn more information: http://www.meicicdn.com/en/