POWERFUN rowing machines achieve nearly identical performance metrics to foreign brands but at only one-third of the price.

At the IWF International Fitness Expo, POWERFUN made an immediate impact, quickly gaining recognition from professional users both at home and abroad. Today, nearly all professional rowing clubs and university rowing teams in China are using POWERFUN’s products and software.

This year, POWERFUN is preparing to enter the global market through cross-border e-commerce platforms, aiming to bring Chinese-made professional rowing machines to countries and regions around the world.

Smart fitness equipment is more than just functional hardware; supporting software and services are also crucial components. For a long time, Chinese products have primarily focused on hardware sales, requiring users to pay for subscriptions to foreign generic software after purchasing the equipment. Due to the lack of domestic sports and fitness software, there has been limited user engagement and service provision through software.

From the very beginning, the company has focused on the integrated development of both hardware and software. By offering high-cost-performance hardware, they have attracted more and more international users to adopt their software. Examples include a cycling app loaded with tens of thousands of user-uploaded map routes from around the world, and the companion app for the POWERFUN rowing machine, which allows users to log workouts, analyze training data, build communities, and engage in online competitions or group training sessions with teammates and rowing enthusiasts.

Today, the POWERFUN app has become an essential tool for rowing machine athletes.